Amber & The Namesake

Peter, whose signature style involves colorful pants, striped shirts and slip on shoes, sends this recon from the street. Peter Loopted it thusly: "It is on 9th and Sixth, next to Citarella's and in the former E.J.'s Luncheonette space."


But the question is: what is it? It could of course sell the named resin itself in jewelry form, but I think it's unlikely that merits an entire retail space. The logo looked like a restaurant to me-- maybe a place that should serve pitas or wraps or smoothies? But hardened tree sap isn't really a very appetizing name for a food establishment.

Turns out, after some research, it's a whole chain of pan-Asian restaurants. Web reviews are mixed, and I am disappointed.

I hate this use of my name. But, maybe it will make people remember me more? Or, maybe it will make them associate me with overpriced raw fish.

Hmpf.

[Apologies to all the Jhumpa Lahiri readers who accidentally Google themselves to this post. It's a good book, though.]